Skip links

Helping Black men make moves to improve themselves, their families & their wealth.

We may be CEOs of our own restaurants, but that’s just the beginning.

We were built to save lives and help communities. That’s why we’re bringing you Square 1: The Liife Experience, a unique wellness program that empowers generations of color to win.


Life insurance, financial literacy, and mental wellness can all help you be a better man for your family and yourself. So, we designed Square 1: The Liife Experience to bring you all that in one place. With Square 1, you’ll have access to:
  • The opportunity to enroll for $50,000 of group term life insurance issued by The Prudential Insurance Company of America (Prudential) at no cost to you for the first year
  • Financial coaching and education in partnership with Prudential at no cost to you for the first year
  • Access to mental health support through Kaleidoscope Family Therapy
  • Access to personal wellness support through Seviin Yoga


Applying to Square 1 is easy. Real talk. You’re not required to buy anything up front. And if after a year you decide you want to keep rocking with the group term life insurance, it will continue to be available to you.

The thing that you do have to give us from the beginning is some dedicated time. After you apply, a member of the Pinky Cole Foundation team will contact you to get more information. We need to know you’re serious about leveling up, so as a part of Square 1, you’ll be enrolled in required financial education courses on topics like life insurance, investing, and more. The goal? To give you the financial knowledge and tools that you can use to get yourself and your family in a better financial position.

And because we know that health is also wealth, if selected, you’ll also be given access to mental health and wellness services through our partners Kaleidoscope Family Therapy and Seviin Yoga.

Ready to Level Up?


Too many times, we’ve seen family and friends find themselves in tough financial positions after the loss of a loved one. That’s when the GoFundMe and fish fry fundraisers start popping up. But, the truth is, it doesn’t have to be that way. Life insurance can help lessen the financial burden and our insurance provider, Prudential, will show you how.

We’re Tired Of Seeing Our Loved Ones Struggle

Want to hear more about our stories and why we’re doing this? Check out our interview on The Breakfast Club.


We want to see as many Black men as possible out here winning, financially and personally, so eligibility requirements to apply for Square 1 are simple. You must:

  • Be or identify as a Black man
  • Be between the ages of 18 and 45
  • Live in the Atlanta, Georgia area
  • Make $30,000 or less per year

That’s it! You in?


Prudential is the company that we personally selected and trust as the insurance provider for Square 1: The Liife Experience.

We know that historically, the Black community hasn’t had the best relationship with financial institutions and really, we don’t trust them. We also haven’t had the same financial opportunities that others have had. Well, Prudential knows all this too, and they also know the importance of building a legacy that will live on. With a solid foundation and proven track record of over 145 years of helping individuals and families reach new financial heights, they get it, and they get us.

More about Seviin Yoga and Kaleidoscope Family Therapy

Seviin Yoga is an ALL level hot power yoga studio located in Atlanta, Georgia (Kirkwood area). As one of the very few Black-owned hot yoga studios in the country, they take pride in bringing diversity to the yoga space. Born out of love for yoga, music and community, they empower their students to be able to honor their bodies where they are and be authentically them. What makes Seviin Yoga unique: no mirrors, non traditional yoga music (Afrobeats, trap, dusties, etc.), mood lighting and a judgment-free zone.

Kaleidoscope Family Therapy is a group counseling practice with a mission to help people become happier and healthier! Using a holistic approach to therapy, Kaleidoscope’s therapists and coaches use an integration of the mind, body and soul to help clients process, heal and grow. Kaleidoscope helps with a variety of struggles, including anxiety, trauma, depression, friendship/relationship issues, family/life transitions and self-esteem. Providing the highest quality of therapeutic services and support in an environment of creativity, care, and respect.

Sound Good to You?

This site may contain marketing language, on products issued by The Prudential Insurance Company of America, that has not yet been approved in all states.

Pinky Cole Foundation Member Group Term Life Insurance coverage is issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ. The Booklet-Certificate contains all details, including any policy exclusions, limitations, and restrictions, which may apply. Contract Series: 83500


Stay Connected!

Get the latest news an updates from The Pinky Cole Foundation.